Overcoming its beginnings as a niche application for high-end automobiles, telematics technology has grown into a $650 million business that analysts at investment bank UBS Warburg expect to reach $41 billion by 2010. The first applications were for fleet vehicles — used by trucking companies — and for luxury car brands, like Mercedes and Cadillac. But developers today are adding a host of new features that are making all sorts of vehicles — even mobile homes — as networked as a high-tech office park.
During this rush to development ... I wonder if any of these brain trusts ever thought to check for intellectual property rights involved with targeted advertising.
Bring on the Telematics Revolution
Posted by: Gene J. Koprowski July 21, 2003 07:22 AMOvercoming its beginnings as a niche application for high-end automobiles, telematics technology has grown into a $650 million business that analysts at investment bank UBS Warburg expect to reach $41 billion by 2010. The first applications were for fleet vehicles — used by trucking companies — and for luxury car brands, like Mercedes and Cadillac. But developers today are adding a host of new features that are making all sorts of vehicles — even mobile homes — as networked as a high-tech office park.