Exclusives

While enhancing CX capabilities brings much-anticipated solutions for marketers and retailers, unchecked generative AI poses a threat to brand reputations, experts caution. Present and future use cases are not only fascinating but can truly help deliver promises to customers, according to Harry Foll...

Contrary to public opinion, ChatGPT doesn't render other AI forms redundant but complements them, enhancing customer engagement and product discovery, according to Eli Finkelshteyn, CEO of Constructor.

We spoke with Unitea CEO Ketan Rahangdale about the intricacies and the impact of Web3 on marketing strategies and the role engage-to-earn plays in customer engagement.

We spoke with Rootstrap co-founder and machine learning expert Anthony Figueroa about the issues surrounding the need for developer controls of machine learning and the potential need for government regulation of artificial intelligence.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably.

Software developers should be thrilled with this year's potential. Yoav Abrahami, chief architect and head of Velo at Wix Code discussed with TechNewsWorld why he sees such a rosy prospect for 2023. 

Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves from competitors and improve their shopping experience.

Businesses should be increasing their market spend as a key strategy to weather the current economic setbacks. Not doing so will likely lose customers to competitors who boosted theirs.