The surge in mobile ad spending in addition to device usage has led to a wave of criminal activity called mobile ad fraud. Let’s talk about exactly what mobile ad fraud is, the various types of mobile ad fraud to look out for, and three ways to help prevent mobile ad fraud from taking place at your online storefront...
Is your company's data is clean and well managed? Why does that matter anyway? Ataccama VP David Kolinek discusses the challenges and solutions related to the formal management of data assets within an organization.
The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida.
One way retailers can minimize supply issues and strengthen supplier relationships is by automating accounts payable. AP provides a key interface with suppliers and is the lynchpin to getting those suppliers paid on time. Slow, tedious AP interactions will lead to difficulties with suppliers.
It's no secret that consumers flock to Amazon for their online shopping needs; last year, the e-commerce giant accounted for more than 40 percent of all digital revenue, while overall sales have grown year after year. Let's look at three questions every brand should ask to help determine if selling ...
Nowadays almost anyone can launch a business online. If you have a great product and an effective marketing strategy, you're on track to build a large customer base and make profits. At some point you might need to carry out a valuation of your business. Let's explore what that involves.
Shopping cart and checkout abandonment occurs millions of times daily for online retailers. Let's cover how to measure and improve these e-commerce abandonment issues using 'cartalytics'.
For many newcomers to crypto investing the learning curve can be steep. There may be hesitancy if people do not feel comfortable with the level of security on a given crypto platform. Accordingly, there needs to be a level of trust built by the platforms to ease the minds of people just getting star...
With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue. Here are some ways your business can best manage the latest core update to Google's algorithm.
Attracting and engaging with a younger target audience is no longer optional; it is an essential marketing goal. The big question is: how to do it? Marketers and online retailers who have found useful answers to that question shared their insights with the E-Commerce Times.