Running a business without some cloud support is a rarity these days. Still, when formulating a cloud strategy, companies seem to make some common mistakes. Here are several of them.
The accounts can be used to run multiple pages and ad campaigns, creating new opportunities for online scams, disinformation, and election interference, according to the investigation by the Tech Transparency Project, a Washington, D.C.-based information and research organization that focuses on the...
Spiraling inflation is increasing consumer demand for incentives wherever they shop. So, retailers take note: if you want shoppers to buy your wares, reward them for it.
In the coming year, lawmakers will be paying increased attention to workplace monitoring, and whistleblowers may also be demanding monitoring information to support complaints about labor law violations, according to the predictions put together by 10 Forrester analysts.
Unlike most of the world, an online retail business never sleeps, which means that the systems powering an online retailer's critical operations can never sleep either. If the organization wants to sell products and meet the needs of customers on a 24-by-7 basis, it's going to need a way to ensure t...
Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.
What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.
How businesses must handle customer interactions is changing as customers adopt messaging as a communication preference. Companies that fail to keep up with the rapid advancements of digitizing this process will be left behind.
These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases.