Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, according to Maury Rogow, CEO and creative director of Hollywood's Rip Media Group. The most effective podcast advertising is delivered by the host. While this makes many marketers uneasy, the risk can pay off because the targets will listen and remember the message. [More...]

Lately there has been a noticeable uptick in buzz around chemical recycling technology as a potential solution to the plastics crisis. Meanwhile, critics point to drawbacks which include environmental health risks, inefficiency in terms of the amount of waste plastic that becomes new plastic, and high costs. [More...]

MakuluLinux is an ever-changing family of Linux desktops built on its own base around several heavily modified desktop environments. Core, the latest release, is an evolutionary redesign well worth trying. Most distribution maintainers focus on annual or semi-annual OS updates. MakuluLinux creator Jacque Montague Raymer continuously works to reinvent the Linux wheel. [More...]

It seems the digital disruption is being disrupted. If the original disruption was about leveraging company data to better understand customers and to meet them where they are, the new disruption depends on all that plus supporting worker efforts wherever their lifestyles take them. [More...]