In the face of economic hardship, companies are engaging in price wars to stay competitive, often at the risk of business survival. Traditional demand-generation marketing strategies are losing effectiveness in the digital era. Generative AI, capable of personalized, scalable customer interactions, may offer a solution to this market crisis.
Fixing the Market Demand Problem With Generative AI
Posted by: Rob Enderle May 15, 2023 04:00 AMIn the face of economic hardship, companies are engaging in price wars to stay competitive, often at the risk of business survival. Traditional demand-generation marketing strategies are losing effectiveness in the digital era. Generative AI, capable of personalized, scalable customer interactions, may offer a solution to this market crisis.