Fast, easy and accurate -- ask any consumer to describe good customer service and that is the likely response you'll receive. Traditionally, people have reached out to call centers, confident that a well-trained customer service representative would have the knowledge to fill in the blanks. But movi...
Thousands of people may visit your website every day, but only a fraction of them make it into your CRM system. What about those visitors who don't get captured by CRM? How do you count and relate to the vast universe of prospects you know nothing about, but who obviously have some reason to be in...
Exhibiting at traditional trade shows is one of the most common marketing tactics used by companies targeting the industrial and manufacturing marketplace. The opportunity for direct engagement with prospects, customers and other vendors who could be potential partners or customers is invaluable. An...
Online retail sales are projected to increase by 11 percent this year to US$156 billion, according to Forrester Research. Although that's good news, it's a small decline from last year's growth of 13 percent. It's clear the down economy, with the lack of credit access and low consumer confidence, ha...
For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Ro...
RightNow Technologies has gone deep with contact center functionality in November 08, the latest quarterly update of its flagship Software as a Service CRM application. The new version builds on RightNow's strong self-service platform with the addition of agent-scripting technology, a desktop add-in...
With the release of its August '08 version, RightNow Technologies continues to shift both its platform and its lineup of products and features to Web 2.0. This latest upgrade includes a customer portal that offers widgets, video, forums and blogs. Its studio development environment now allows users ...
The Internet has seen massive adoption. Online retailing has continued to dramatically build its customer base and more and more companies are sending their offline customers to the Internet for service and support. To service both these old and new customers, the Internet has already had an abundan...
RightNow is adding chat to its expanding Feedback feature set. The new functionality is part of the application's May '08 update to its flagship CRM product. "By adding feedback into RightNow chat, we have filled out our multichannel story," Andrew Hull, director of product marketing for RightNow, t...
Most health insurance companies have plowed resources into self-service Web sites for their policyholders -- Web site portals that display page after page of details on coverage. Yet the general perception, even among many industry insiders, is that health insurance providers are not customer-friend...
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