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Advertising on ECT News Network

Our Philosophy

ECT News Network acknowledges the guidelines set forth by the Interactive Advertising Bureau to promote the effectiveness of online advertising. Our sales department welcomes your contact, and our experienced account executives have an unrivaled reputation for responsiveness and attention to customer service.

We work with advertising agencies and in-house corporate marketers to develop creative campaigns aimed at maximizing our sponsors' return on their advertising dollar. We assure you that the service you receive shall be superior, whether you are running a short-term promotion or engaging in a long-term media partnership.

For immediate assistance, please contact the ECT News Network Sales Department toll-free at (USA) 877.328.5500 ext 800 or (worldwide) 818.461.9700 ext 800, or click here to contact us by e-mail. We look forward to working with you!

Advertising Information Index


ECT News Network Publications - 100% Original Content

The ECT News Network offers some of the best-known e-business and technology publications on the Internet. In addition to reporting the top industry news of the day, our award-winning journalists produce a broad range of content you won't find anywhere else: original features, expert analyses, insightful commentaries and exclusive interviews with e-business and technology leaders. The network features these publications:

Since its launch in 1998, the E-Commerce Times has been ECT News Network's flagship publication, and it has consistently ranked among the top technology news outlets in the world.

It is a must-read for IT professionals and other key decision makers -- from C-level executives at Fortune 1000 companies to owners of small and mid-size businesses -- who need to keep up with the latest technology news and business trends in order to stay ahead of the competition.

Coverage includes a variety of tech business topics including e-commerce, social media, the mobile explosion, tech business deals, legal controversies, enterprise IT and cloud computing applications, e-marketing and small business advice.

The E-Commerce Times is a trusted source of in-depth information and valuable insights on the business of technology. [Site Map]

Established in 2000, TechNewsWorld is the premier Internet destination for readers interested in what's happening in the world of technology.

Corporate decision makers, software developers and consumers frequent TechNewsWorld, attracted to its unique coverage of the latest tech news, along with original features, provocative columns and exclusive interviews on topics ranging from cutting-edge breakthroughs in advanced computing to the latest in mobile gadgetry.

TechNewsWorld covers the most important, latest-breaking news about computing, including mobile and social networking trends. Areas of focus include cutting-edge hardware and software reviews, cybersecurity, IT management, scientific advances, gaming and online entertainment.

Serving as an essential resource for both professionals and end users, TechNewsWorld is the most comprehensive, one-stop destination for fresh technology information and perspectives on the Internet today. [Site Map]

Started in 2000, LinuxInsider provides context and analysis of Linux-based technologies and the FOSS (free and open source software) movement for an audience of developers, system administrators, business executives and open source beginners.

A team of tech-savvy writers report on Linux-related topics from an insider's perspective, focusing on the areas where the impact of open source technology is most strongly felt: in the enterprise, in the development lab and on the desktop.

LinuxInsider chronicles the details of these topics across several regular beats, including security, networks and mobile applications.

From the technology of embedding Linux into TV set-top boxes to the philosophy of understanding the goals of the free software initiative, to the business of deciding between an open source or proprietary enterprise application, LinuxInsider's content menu offers courses that are digestible enough for tech newbies and meaty enough for serious tech heads. [Site Map]

Since its inception in 2000, CRM Buyer has become the preeminent online publication on customer relationship management and related enterprise software applications.

CRM Buyer is the essential guide for CRM system purchasers, providing executives and business decision makers at small, mid-size and enterprise-level companies with the information and resources they need to maintain a competitive edge in today's marketplace.

In addition to insightful product profiles and advice to businesses of all sizes on how to use mobile technology and social media to attract and retain customers, CRM Buyer covers the wide world of enterprise applications for sales, marketing and analytics.

Readers interested in the latest technology breakthroughs available to interact with customers in brand new ways keep coming back for the lively, intelligent and unique content on CRM Buyer. [Site Map]


Advertising Options and Specifications

ECT News Network's ad servers work with every Internet media technology currently available, whether ECT News or a third-party ad server delivers your advertising campaign. ECT News accepts ad fragment tags from all third-party ad-serving organizations.

File Type Specifications. Preferred file types are .gif, .jpg, html and Flash. These file types are the most stable and function best with the most-used browsers. However, we do accept almost all file types and are always testing new technologies as they become available. Java ads are not currently supported.

Looping Limits. Interactive Marketing Unit (IMU) ads appearing in the body of editorial content have a one-loop limit but may contain a "play again" button that is user-initiated. All other ads have a two-loop limit. Please contact sales for additional information.

Interactive Marketing Unit (IMU) Options

  • 640 x 480 Welcome Screen
    Pre-approved sponsors only. This exclusive ad unit resides on a dedicated page where the message is showcased as visitors enter an ECT News Network publication. Please contact sales for pricing, specs and additional information.
  • 336 x 850 Jumbo Display Ad
    Pre-approved sponsors only. This extra-large ad unit is displayed alongside editorial content on the right side of the page. Please contact sales for pricing, specs and additional information.
  • 300 x 600 Half-Page Display Ad
    This large-size ad unit is displayed alongside editorial content on the right side of the page. Please contact sales for pricing, specs and additional information.
  • 728 x 90 Leaderboard
    Maximum file size accepted is 40K. Leaderboard units can be positioned top of screen and/or below editorial content.
  • 336 x 280 Large Rectangle
    Maximum file size accepted is 40K. Positioned alongside editorial content for maximum exposure, these high-impact marketing units provide advertisers with extensive space to display their messages.
  • 300 x 250 Medium Rectangle
    Maximum file size accepted is 40K. A cost-effective rectangle positioned alongside editorial content for maximum exposure.
  • 160 x 600 Wide Skyscraper
    Maximum file size accepted is 40K. Dominate the page and enjoy side by side positioning with premium editorial content.
  • 120 x 600 Skyscraper
    Maximum file size accepted is 40K. Positioned in the body of editorial content for high exposure, this ad unit shares space with premium business and technology news and information.

Content Integration Advertising
Content Integration Text Ads (CITA) are displayed on article pages and may contain up to 250 characters. Advertiser name may appear in boldface type and a link may be placed into the text of the message to invite reader response. The CITA is an unobtrusive text ad. NO ALL CAPS TEXT is allowed. Thumbnail size logos are permitted only if approved in advance by ECT News Network and are subject to an additional set-up fee.

Newsletter Advertising
ECT News Network Newsletters are dispatched in plain text format via e-mail, to double opt-in registered recipients only, Monday through Saturday, except United States Legal Holidays. Newsletter ads may include up to five (5) lines of text containing a maximum of fifty-five (55) characters per line, PLUS a link to the URL of the advertiser's choice. Additional lines are available on a pro rata basis. Please note that "ALL CAPS TEXT" is not permitted. [ View Sample Newsletter | Subscribe ]

All e-mail advertising products are sold on a first-come, first-served basis. Since e-mail ad space is often sold out weeks or months in advance, we encourage you to reserve space early. To secure dates and positions, please contact your account executive, or the ECT News Sales Department.


List Rentals / Dedicated E-Mail Advertising
Visit our Email Marketing Section for current list size and demographic information. Please contact your account executive or the ECT News Sales Department for available dates, lead time and pricing information.


Sponsored Text Links
Sponsored Text Links appear on nearly every page of your chosen site(s) in the ECT News Network. Sponsored Text Links consist of a boldface headline and a clickable text message. Advertisers may use up to 30 characters for the headline and up to 80 characters for the message that links to the URL of their choice. Various positions are available -- please contact your account executive or the ECT News Sales Department to learn more.


Custom Ad Units
Interactive advertising is a constantly evolving medium -- and ECT News is at the forefront of this progression. In addition to traditional offerings, we also produce custom ad units that are specifically tailored to meet your needs. Contact us today to learn more about our custom ad products.

Special Requests
If you have an ad unit with dimensions or specifications not mentioned above, please do not hesitate to contact us. We welcome requests and will make every effort to accomodate your needs.


Monitoring Results

Upon request, ECT News supplies a password-protected page where advertisers can track the results of their campaigns in real-time. Statistics are displayed in daily increments to provide optimum analytic data. Advertisers wishing to have access to statistical reporting tools for their campaigns must notify us when submitting their advertising materials.

IMUs and Content Integration Text Ads
Statistics reported include the number of ad impressions ordered, the number of ad impressions delivered, the number of clicks on the ad and the corresponding click-through rate (CTR).

Newsletter Ads
A redirect URL can be set up to record the number of clicks on a newsletter ad. The redirect URL can point to any other URL; however, only the redirect URL will appear in a newsletter. Advertisers who choose to have a "vanity" URL appear in a newsletter will not be able to have their clicks tracked by ECT News.

Sponsored Text Links
Advertisers can track impressions and clicks in real-time.

For additional information on statistical reporting, consult your account executive or contact the ECT News Sales Department.


Lead Time

All advertising instructions and creative materials must be submitted via e-mail to the ECT News Sales Department. Lead time for list rentals and all e-mail advertising is five business days prior to flight date. Materials for all other ad products must be submitted no later than two business days prior to launch.

IMUs Served by ECT News Network
Include the image file, alternate text for the ad that does not exceed 40 characters, and a URL pointing to a live Web page.

IMUs Served by a Third Party
Submit ad fragment tags by e-mail, or send instructions with a URL pointing to where we can pick up the tags.

Content Integration Text Ads
Include the text for the ad and a URL pointing to a live Web page.

Newsletter Ads
Include the text for the ad and a URL pointing to a live Web page.

Sponsored Text Links
Include the text for the ad and a URL pointing to a live Web page.


How To Place Your Order

Please direct all advertising orders and inquiries to the ECT News Sales Department. Our friendly and knowledgeable sales staff welcomes your contact and is ready to assist you with your advertising needs. For immediate service, click here to contact us by e-mail.

Or, call us ...

Toll-Free USA
877.328.5500 ext 800

Worldwide Phone
818.461.9700 ext 800

Worldwide Fax
818.461.9710

Mailing Address
ECT News Network, Inc.
PO Box 18500
Encino, CA 91416-8500
USA

Thank You
We appreciate your interest in ECT News Network's sponsorship opportunities, and we look forward to working with you!