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Friday - June 23, 2017
Influencer marketing has become an area of strategic importance for marketing departments, according to a white paper Traackr published Thursday. B2B technology companies are aware of the trend, according to the paper's coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts -- including some who built influencer marketing programs at Microsoft, IBM and Samsung -- suggest that influencer marketing requires a fundamental shift in the marketing department. [More...]

Friday - June 23, 2017
As Uber reels from the fallout of a sexual harassment scandal that led to the ouster of Travis Kalanick and several of his top executives, the company faces twin dilemmas: how to clean up its corporate work environment and restock its executive ranks; and how to maintain credibility with its customer base and core team of street level drivers. Uber controls more than 80 percent of the domestic ride-sharing market, by many estimates, and it competes strongly in major cities around the world. However, rival firms are now nipping at its heels. [More...]

Saturday - June 24, 2017
If you've been using Linux for any length of time, at some point in some tutorial or troubleshooting guide you've more than likely encountered Linux's magic word: "sudo". A casual observer probably can tell you that it's used to access restricted functions on your computer, but there's much more to it than that. My hope is that by taking a moment to dig into the history and inner workings of this command, you will be better equipped to utilize -- and respect -- the power of "sudo". For starters, it helps to look at Linux's ancestor, Unix. [More...]

Thursday - June 22, 2017
Digital River has expanded its ties with Adobe Experience Manager to offer an end-to-end cloud commerce solution targeting the high-tech industry. The new solution, which is based on a 2015 agreement to integrate Digital River's cloud-based Global Commerce Platform with Adobe Experience Manager, offers brands a fresh approach for bolstering their direct channel strategy and operating more competitively online. It lets brands tailor every element of the commerce journey while addressing the C-suite's priorities, according to Digital River. [More...]

 

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