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Friday - May 26, 2017
Google has unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions. Google is at an "inflection point," noted Sridhar Ramaswamy, SVP of ads and commerce, when it comes to the use of technology to measure online marketing effectiveness. [More...]

Saturday - May 27, 2017
Cybersecurity expert Eugene Kaspersky reportedly has volunteered to turn over his company's software source code to allay fears about possible ties with the Russian government. Kaspersky made the offer public at CeBIT Australia last week. Some U.S. officials have expressed concerns that Kaspersky Lab might have a close working relationship with the Russian government. Kaspersky five years ago replaced a number of high-level managers with people who had ties to Russia's military or intelligence services, according to reports. [More...]

Thursday - May 25, 2017
GitHub earlier this week launched GitHub Marketplace, featuring apps from more than a dozen integrators, at the GitHub Satellite conference. The platform allows developers to review and purchase new tools that do everything from helping to manage projects, to automating code building, testing code quality, or monitoring the impact of code changes. The marketplace allows developers to start using the tools collected there without setting up multiple accounts or multiple payment methods. Launch partners include Waffle.io, CircleCi and others. [More...]

Thursday - May 25, 2017
Mobile technology has delivered a lot of useful functionality that enables vendors and their customers to be on the same page more frequently. However, the screen size has an inherent drawback: It shows a very narrow slice of a reality -- typically one idea at a time. The problem is especially acute in the key areas of sales and service. A mobile "help" app should deliver help the customer values. One that misunderstands the customer's situation or its role in responding to it can be a source of pain, frustration or even customer churn. W [More...]

 

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