You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the future, Gartner claims smart personalization will enable businesses to boost their profits by up to 15 percent. Today, personalization is everywhere. Unfortunately, the term "personalization" still carries muc...
Tucked away inside the wave of enthusiasm over the strong 2005 holiday shopping season -- which saw sales exceed forecasts while shoppers expanded their buying to new categories -- is a slight complication that could trip up some retailers hoping to turn those great sales into great profits. One of ...
It's that time again: Holiday shopping is here. What's the latest fad for the kids? Where can I find the best selections, prices and product information? And what in the world can I get for Uncle Phil, who has everything and likes very little? If the questions remain timeless, finding answers has ch...
Now that e-tailers have a few strong holiday seasons behind them, many have learned it is never too early to start planning for next year. Increasing levels of Internet use and greater comfort with online shopping among the overall population should make next year's critical November-December stretc...
Is e-commerce dead? Lackluster growth and the burgeoning shift away from the siloed platforms of a few years ago to enterprise applications that stress integration with CRM, accounting systems, inventory management and supply chain apps seem to have ushered in a new era counterintuitive to e-commerc...
Sporting and adventure goods company REI has decided to standardize its Web-based store channels -- including its kiosks -- on IBM's WebSphere application server, a move that will make it far easier to expand its e-commerce operations. Joan Broughton, REI vice president for direct sales, told CRM Bu...
Companies that create a sense of online community not only give like-minded people a place to call home, they also reap revenue. They achieve this goal by offering compelling content that builds trust and credibility with visitors and keeps them coming back. The most profitable example is online ...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
Enter your Username and Password to sign in.
Loading ...
