After a long period in which there seemed to be little to report, PRM or partner relationship management, appears to be enjoying an upswing. PRM was an unfortunate fellow traveler with all the other 'RM' permutations that came about in the dot-com bubble. There was also eCRM, which was a distincti...
Two things hit the wires this week relative to CRM that I think are interesting events, and in some ways they go beyond the on-demand space. Salesforce.com announced its partner relationship management solution, and NetSuite said it will sell its product in a retail configuration. At first NetSuit...
Salesforce.com is venturing into the partner relationship management space with the release of Partnerforce, Salesforce Partner Edition. PRM, a software category related to CRM, focuses on connecting and maintaining relationships with direct and indirect partners instead of customers. Processes supp...
Many sales forces seem to be stuck in a time warp. Selling with a transaction focus to customers who require a consultative or even enterprise approach is driving the cost of supporting these misaligned sales forces to the point of being unaffordable. Conversely, there are companies out there that ...
With 2005 nearly done, it's interesting to look at the lessons learned and insights gained in customer relationships overall and CRM's response to them specifically. A seismic shift is happening in CRM today. Foremost of these is the shift from transactions to trust -- and if your pipeline has been ...
One of the best parts of being an analyst or a journalist is that you get pretty easy entry to some of the most interesting companies in your space. I feel particularly fortunate to be able to call up a company to ask for a briefing. Most of the time they say yes and I get to spend an hour or so o...
The CRM systems of many companies fail because they don't properly manage the expectations of prospects and customers. What's been missing is the ability to capture the moment of truth with every prospect or customer and then bring these insights into a broader mosaic of what the many segments of ...
Let's face it: CRM continues to be the Rodney Dangerfield of enterprise applications. It doesn't get nearly the respect it deserves. Despite many research firms' take on the aggressive growth of customer-based initiatives inside manufacturing and services companies alike, CRM itself continues to go ...
Ban
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