Online retail innovation and a cutting-edge customer experience are no longer the sole domain of a few retail pure-plays and multi-channel pioneers with hundreds of millions of dollars to invest. With recent forecasts from Forrester Research predicting that U.S. online retail revenues will top the ...
For many manufacturers, indirect channels provide the majority of their revenue yet carry only a small percentage of their most profitable products. Instead, indirect channel partners opt to move literally tons of low-margin items, competing in the marketplace on price and availability alone. The el...
Internet giant Google is teaming with athletic shoe titan Nike to prepare the field for soccer fans worldwide with a new multi-language site that coincides with this summer's World Cup competition in Germany. Dubbed "joga.com," joga being Portuguese for "play," the new site will allow players and fa...
With 2005 nearly done, it's interesting to look at the lessons learned and insights gained in customer relationships overall and CRM's response to them specifically. A seismic shift is happening in CRM today. Foremost of these is the shift from transactions to trust -- and if your pipeline has been ...
Imagine strolling through the front door of your favorite department store, but instead of finding yourself amid a comforting cacophony of display counters, merchandise, and bustling people, you're instead all alone in a strangely geometric room featuring a series of doors labeled "Women," "Men," "K...
Mass merchandisers are redefining what's needed to launch a product through indirect channels, and the fact that bargain-hunting prospects for many products use the high-priced channels to do research and buy online anyway is making Web product introductions a path to greater profits for manufacture...
There are thousands of very, very small companies out there who will develop a logo at no cost, a tagline at no cost, get you a free domain name and a free Web site at no cost. I guess the next big thing will be that they also write you a fat check -- all for free. Who are these enterprises and how ...
Phil Knight stepped down today as president and chief executive officer of Nike Inc., the athletic shoe and clothing company he co-founded in 1972 with Bill Bowerman. Knight will be succeeded by William D. Perez, head of S.C. Johnson and Son, who will become CEO and director for Nike effective Decem...
Companies that create a sense of online community not only give like-minded people a place to call home, they also reap revenue. They achieve this goal by offering compelling content that builds trust and credibility with visitors and keeps them coming back. The most profitable example is online ...
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