People don't like to change; particularly as we get older, we take comfort in the status quo and start avoiding things that are new and different. As we get older we gain more power and this generally places the most conservative people in positions of authority. Let's look at four companies this we...
How did Seattle become the home for technology companies that want to help you buy or sell ... a home? Sure, it's where Microsoft and Amazon are based, and it's a well-educated, tech-savvy community, and the University of Washington churns out more than its share of software engineers. But why real ...
Is Microsoft about to rebrand Live Search as "Kumo"? News reports on Monday had the software giant buying up domain names such as "Kumo.com," "Kumo.net," "Kumo.jp" and the like from CSC Corporate Domains, a domain registrar with which Microsoft often does business. There are two prevailing schools ...
Microsoft and Verizon Wireless are said to be close to a deal that would make Windows Live Search the default search engine on Verizon handsets and expand the number of Verizon devices powered by the Windows Mobile operating system. News of an impending deal between the software giant and the soon-t...
Four years after Microsoft paid US$1.6 billion to Sun Microsystems to settle an antitrust and patent suit, the once-bitter rivals are teaming up on Internet search. Under an agreement announced Monday, Sun will offer Microsoft's MSN Search toolbar when users download Java Runtime Environment, or JR...
In the current US election, I would argue the winner actually will benefit from the excessive negative campaigning done by his opponent, who sacrificed trust and in many cases implied the U.S. voter was too stupid to go to the Web and look things up. The well-executed Mac vs. Windows ads, while at l...
Ask.com rolled out a new version of itself Monday. The revamped search engine includes a new user interface with three new technologies -- DADs, DAFS and AnswerFarm -- that offer users the ability to search the Web using commonly spoken language. The enhancements to Ask.com will help the site retain...
Game publishers have been inserting advertisements into video games almost since games were first developed. But what began as static in-game product placements such as billboards advertising a publisher's upcoming title in the 1970s has become a much more sophisticated marketing tactic -- and a pot...
With the strains on today's economy becoming increasingly apparent, it's now more important than ever to strategically and effectively plan your online media campaigns. To do this, you must have a complete understanding of the overall landscape of online media opportunities relating to your business...
AOL is getting a major facelift. Having fallen far behind competitors such as Google, Yahoo and, to a lesser extent, Microsoft's MSN, AOL -- a division of media giant Time Warner -- has launched a host of new services and content initiatives in a bid to close the gap in the online advertising game.
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