Many brick-and-mortar shops have been expanding their business to the online realm. It's no wonder why, considering global retail e-commerce sales are expected to reach $4.5 trillion by 2021. However, brands making the move first need to consider the differences between brick-and-mortar and e-commerce, and implement SMEA: set up, manage, enrich and audit. Traditionally, item setup has been handled throug...
Amazon on Tuesday announced the launch of Amazon Direct Video, a service that will let content creators not only reach tens of millions of potential viewers with self-generated video uploads, but also participate in revenue sharing. Amazon will use the new service as an additional incentive to boost...
Sir Clive Sinclair helped popularize video games as a viable home entertainment option with the ZX Spectrum. After reviving the brand a little over a year ago with the introduction of the Vega microcontroller, which plugs into televisions, Sinclair and Retro Computers now have launched a handheld ve...
Mattel last week announced that it is giving its ThingMaker a high-tech makeover by equipping it with 3D capabilities. Using the original 1960s iteration, children could create small toys, such as dragons and flowers, by pouring liquid plastic into molds, which were heated and cooled. The updated Th...
New security issues that surfaced last week in connection with Mattel's Hello Barbie doll, which talks back to kids, have heightened fears that hackers could use the toy to steal information about its owners and their families. The Hello Barbie app, which is available for iOS and Android, uses an au...
VTech on Thursday revealed it has hired FireEye's Mandiant to help improve security after reaction from parents around the world over news that its servers were hacked. It also is cooperating with law enforcement agencies worldwide to investigate the incident and has temporarily shut down several we...
Barbie, who turns 56 this year, finally may get a voice of her own -- but opponents are working hard to keep the talking version of the iconic doll out of children's hands -- and homes. Mattel plans to bring out Hello Barbie in time for Christmas. However, child advocacy group Campaign for a Commerc...
L!ber8's Tago Arc is aimed at the fashion conscious or those who like to use their jewelry to tell the world a little more about themselves. It has an e-ink screen, which is controlled using an NFC-enabled smartphone -- sorry, iPhone owners -- to let wearers switch up the design on the fly. Ordinary...
Google and Mattel now are teaming up to revive and modernize the View-Master. Mattel on Friday announced a new version that works with Google Cardboard and Android smartphones. Mattel will offer the new View-Master and a sample experience reel this fall, for US$30. Additional experience reel packs, ...
The National Museum of American History, part of the Smithsonian, has added a vintage copy of the Atari 2600 video game E.T. the Extra-Terrestrial to its collection. This particular game is meant to fill a void in the museum's collection, namely the unrepresented dark days of the 1980s when the Unit...
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