Traditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel -- from fostering awareness to reaching consumers at the ideal interse...
It just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist b...
If there was ever a year for train wrecks, 2011 was it. It is that time when we look back at the screwy decisions executives made last year, and be thankful that we aren't them. There were a number of career-limiting moves last year that warrant a top spot on my Bozo meter. HP and Cisco are contende...
My Pick of the Week is a brand new category of computers called "Ultrabooks." Think of Apple's thin MacBook Air -- but on Windows. These are a hit with Apple users, so there is no reason they shouldn't be just as popular with the Windows crowd, as long as they run well. I have not used them yet, but...
By now, most people understand the power and the value of adding a social component to your CRM strategy. Perhaps you're not yet ready to go to full social CRM, but you no doubt recognize that there is a lot of value in engaging with customers in the ways they want to engage. As social media become ...
If you had the option to pick your own price for a computer game that only runs on your Linux rig, would you pay to play? Not if you are a typical Linux gamer. At least, that's the popular perception of fans of free and open source software. Linux is available freely. So why pay for a game -- or any...
Google may be planning to enter the tablet market in the medium term -- and not just as a partner in an OEM relationship. Eric Schmidt, Google's executive chairman, told an Italian newspaper that "in the next six months we plan to market a tablet of the highest quality." Certainly Google's Android h...
If Google's Zeitgeist 2011 -- the company's 11th annual list of the most popular and fastest-rising Internet searches -- truly reflects the spirit of the times, then we must be living in a world of whiffle heads. In a year when the U.S. pulled its troops out of Iraq, the Congress almost brought the...
We hear about the post-PC era, but rarely does anyone talk about the post-LAN or even the post-WAN era. Yet the major IT trends of the day -- from mobile to cloud to app stores -- are changing the expectations we all have from our blended networks. How are the campus networks of yesterday going to s...
The logistics industry is facing challenges in adopting a sustainable and profitable CRM strategy, and there is inertia when it comes to replacing or augmenting disparate CRM solutions adopted by different business units, like retail, as well as various channels, like phone, Web, email, etc. These ...
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