The CRM industry is used to getting a jolt every year from Dreamforce, Salesforce.com's annual mega-event. Each year, the number of attendees swells -- this year, it's more than 70,000 -- and that makes CEO Marc Benioff's bacchanal the epicenter of the CRM industry for a week. That give Salesfor...
After months in the making, the Internet Association, a coalition of 14 companies that includes Google, LinkedIn, Yahoo, Amazon, Facebook and Salesforce.com, launched on Wednesday. It proclaims itself as the unified voice of the Internet economy and is dedicated to advancing public policy solutions ...
Brothers Cameron and Tyler Winklevoss -- famed for their dispute with Mark Zuckerberg over the formation of Facebook -- are trying their hand at the social media space again. They have invested $1 million in SumZero, founded in 2008 by fellow Harvard alum Divya Narendra, who also had a hand in bring...
Who doesn't stop twice to check out a letter from the Internal Revenue Service delivered in traditional snail mail paper form? Communications from the IRS or other federal agencies -- such as health information from the Centers for Disease Control, or consumer alerts from the Federal Trade Commissi...
Sage North America has rolled out Sage Act 2013, a new iteration of its flagship application that has been enhanced with mobile, social and email marketing capabilities, as well as new smart task automation functionality. The focus is on contemporary trends of interest to SMBs, said Brandon Balsley,...
Engaging the customer has always been fundamental to doing good business. It's just that now that engagement often starts in digital, social media realms. The trick is to figure out how to make one's content as interesting as all the other content that shows up in the newsfeed, and this is where soc...
Those who cannot remember the past are condemned to repeat it, wrote George Santayana, and if you've covered technology as long as I have, you know that the cycles of repetition become shorter with each passing year. When it comes to CRM, we're seeing it again in the form of social CRM: companies ar...
Google is looking at its enterprise customers with greater integration of Google+ and Google Apps. On Wednesday the search giant introduced a preview of how Google+ features have been optimized for workplace users with specific integration of Google Apps and Gmail. While Google+ hasn't caught on to ...
While Twitter restricts users to just 140 characters in a single tweet, its developers are limited to just three characters -- namely its "API" -- and it's cracking down on that. Twitter announced Friday that it will further restrict developer access to its API -- discouraging services that tend to ...
Zoho has been speedily turning out applications to complement its core platform. Earlier this spring, for instance, it introduced Zoho CRM. Now, it is rolling out Zoho Marketing Campaigns to buttress the marketing functionality it introduced in the CRM app. "We had marketing and campaign features in...
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