The Web continues to play a central role in affecting radical, disruptive change in the music industry as musicians latch on to the latest Web 2.0 tools and bypass traditional producers and distributors. High Street music and video chains -- all the rage not that long ago -- seem to be closing outl...
Lyris has upgraded its flagship product and rolled out a new application for the marketing and advertising industry. The enhancements to Lyris HQ pave the way for a steady addition of collaboration and social networking tools this year. Lyris HQ for Agencies, meanwhile, will provide an inroad into a...
What is the potential opportunity for Web 2.0 technologies in the enterprise space? A whopping $4.6 billion a by 2013, according to a tally Forrester Research arrives at in a report released earlier this year. Spending on Web-based enterprise technologies, including social networking, RSS, blogs, wi...
Business "intuition," popular in the days of pen, ink and paper, was the first "BI" -- keen and quick insight rooted in trading experience and utilizing heightened observation with direct perception of commercial reality, all aided by strong inferences and at least some minimal amount of basic infor...
Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" and "lean in" technology can mean coming attractions for business-to-business marketing communications and video news generation -- if done straight-up, i.e., correctly and transparentl...
A recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies, and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of t...
Pharmaceutical companies manage large quantities of content about their product lines. However, unlike other industries, the challenge of managing this information is exacerbated by regulatory and compliance demands and the need to manage information from multiple "touch points" across a diverse cus...
It's all about image in the fashion world. An apparel or accessory designer's brick-and-mortar stores must appear ever so alluring to the passerby, and its magazine ads should leave readers pining for the latest fashions. Then there's its online store, which visitors expect to be faultless and conti...
The customer relationship management industry will grow by 14.2 percent this year, Gartner forecasts in a new report, with revenue expected to surpass $8.9 billion. Last year, the CRM industry registered $7.8 billion in global sales, based on preliminary revenue figures. The market is expected to co...
Lyris, best known for its e-mail advertising services, has launched a portal meant to give online marketers a place to foster community and learn from one another. Lyris plans to formally launch the LyrisHQ portal at the Ad:tech conference next week. The site is already live, offering content and in...
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