In the past, brick-and-clicks and pure-plays have not had that luxury. But as the ins and outs of e-commerce have become better known, many companies have begun to change their practices...
As online retailing enters the early stages of maturity and profitability becomes the rule rather than the exception, e-businesses might find they need only reset their goals rather than alter their entire approach. "A lot of what e-tailers were trying to do, in terms of customer attraction and r...
With consumer confidence beginning to ebb, brick-and-mortar stores are implementing new strategies designed to lure consumers across their thresholds. But retailers trying to balance an actual store with an online presence must employ an array of tactics to prevent cannibalization. Fortunately, s...
More than half of all U.S. retailers said their online sales operations achieved profitability in 2001, and growth could top 40 percent in 2002, according to a joint report published by the Boston Consulting Group, Forrester Research and Shop.org. The study predicted that online sales will grow 4...
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