With measures to stem the spread of COVID-19 putting a chokehold on their filming capabilities, advertising agencies are enhancing old content with new tech, including deepfakes. Deepfakes typically blend one person's likeness, or parts thereof, with the image of another person. For example, a recent commercial for State Farm insurance blended the mouth of 2020 ESPN anchor Kenny Mayne over the image of 1998 Mayne to make it appear as if the younger Mayne was predicting events in 2020...
Consumers and companies worldwide have ramped up online ordering for software products and digital goods as they struggle to improve productivity and security while working remotely and spending more time at home. The sharp spike in online commerce aligns with the timing of the current global pandem...
More than any other factor, it is our asset that determines the kind of adversary we face. For most of us, our asset is the corpus of sensitive personal details consequent to online transactions. This all comes down to how much data an adversary can glean from you, and how thoroughly it can analyze ...
Google soon will require all advertisers to prove their legitimacy, regardless of the advertising content. All advertisers will have to verify their identity, submit personal IDs and business verification documents, said John Canfield, Google's director of product management for ads integrity. Googl...
Merchants soon will be able to sell products on Google Shopping at no charge. Previously, they had to pay per click, but the cost was not fixed. There was no minimum, but they had to set a maximum for ad spend and Google would stop displaying their ads once the maximum was reached. Starting next wee...
With something like 380 websites being created every minute, building an e-commerce shop can be a daunting task. It's easy to look at all of the success stories out there and think, "How could I possibly be that lucky?" However, the opportunity for growth in e-commerce is not slowing down. E-commerc...
As the coronavirus pandemic worsened in the U.S., Zoom offered free access to its videoconferencing platform and demand skyrocketed. "Zoom has quickly become the de facto for teleconferencing during the COVID-19 pandemic," said James McQuiggan, security awareness advocate at KnowBe4. "A lot of organ...
Under ordinary circumstances, the average consumer can order a latte on the way to the coffee shop, book a last-minute trip to the coast, and come home to find groceries delivered -- all with the click of a button. What makes these transactions so smooth and effortless? It starts with account creati...
More than 20 million individuals visit Amazon every month, making the platform the top e-commerce website in the United States. Today's consumers don't use Amazon solely to make purchases -- they use the marketplace to check prices, discover new products, and research items they might want to buy. A...
Facebook has announced a $100M commitment to offer cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs...
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