Openprise has announced new partnerships and a new service designed to streamline marketing automation and ABM operations. The new partners offer capabilities such as reverse-IP lookup, business-to-personal-email address lookup, business data in the UK, and more in-depth business-to-consumer and business-to-business data capabilities. Meanwhile, Openprise's new Multi-Vendor Enrichment Strategy Service lets marketers navigate the process of assessing data requirements, evaluating an...
Cloud marketing automation firm Zeta Global on Thursday announced that it has raised $140 million in its largest ever round of financing. Former Apple CEO John Sculley and David Steinberg cofounded the company in 2007. GPI Capital led the Series F financing, which includes $115 million in equity and...
With breaches of consumer data occurring all too frequently, who could be against proposals to improve privacy on the Internet? Well, a broad swath of the e-commerce sector, ranging from CTIA-The Wireless Association to USTelecom and the National Retail Federation, is strongly opposed to a recent pr...
If ever there was a case for conducting online customer surveys, Adam Lasky, global social media coordinator at Spreadshirt, has lived it. "A week after a customer makes a purchase on the Spreadshirt platform, we follow up with a customer review survey," Lasky said. That's how the company learned th...
Facebook added another level of targeting to its advertising strategy Wednesday with the introduction of partner categories, a self-service feature that uses data collected from other channels to deliver ads on the social network. Partner categories will let advertisers target Facebook users based o...
Facebook users will soon see ads in their feeds that are more specifically targeted to what they like and where they've shopped -- both online and offline -- thanks to a series of agreements with data companies announced Wednesday. The agreements expand the social network's Custom Audiences program ...
The Federal Trade Commission on Tuesday announced that it has demanded nine data brokerage companies explain how they collect and use consumer data. The nine are Acxiom, Corelogic, Datalogix, eBureau, ID Analytics, Intelius, Peekyou, Rapleaf and Recorded Future. These sites offer information on just...
Avaya is reportedly negotiating with private equity companies and at least two competitors about selling portions or all of its multifaceted telecom portfolio. Private equity firms are dazzled by Avaya's $6 billion cash flow and low debt levels. Silver Lake, a private equity firm that specializes in...
Two private equity investors have agreed to acquire Acxiom, which provides customer data integration technology, data products, database services, IT outsourcing, consulting, analytics and privacy services. ValueAct Capital and Silver Lake, which focuses on large-scale investments in technology-driv...
EMC Corporation yesterday said it has acquired Acxiom's information grid software for US$30 million. The companies also announced a partnership that will combine Acxiom's grid technology with EMC's portfolio of storage, information management and resource management solutions. As a key component of ...
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Bad - It increases the risk of gambling addiction and financial loss.
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