Salesforce tees up Dreamforce 2023 in San Francisco next week. While it's a reincarnation of past events that took place without facemasks, much has changed in the last few years, both for the company and almost everything else in our culture. Some good, some not so much.
When something doesn’t work out, for whatever reason, it’s essential for the customer to be able to disengage cleanly. If some businesses can’t make that model work, well, that’s all part of creative destruction, and they need to fail.
This is the year everything CRM changes, thanks to AI. It's going to take some time to absorb something as powerful and manifold as AI, and we shouldn't expect instant change. That's why I'm sticking my neck out to say that understanding AI might just be the work of a generation.