Researchers have long recognized that representing large and diverse data sets visually and spatially offers the potential for improving both comprehension and ease of use. With the confluence of work in geographic information systems, enterprise data systems and distributed computing, this potentia...
Trying to get your hands around organizational change is a difficult challenge for most companies, but it is even more daunting when you are trying to identify the needs of employees that support multiple product lines and span numerous geographic locations. Today, Web-based surveys continue to tak...
Even with a steady stream of database breaches that lead to potential identity theft making headlines nearly every day, e-commerce continues to grow steadily, with many consumers increasingly sanguine about turning over sensitive information such as their credit card numbers to online merchants. St...
The impetus for CRM development was business-to-business's need to capture customer and prospect information, note sales, marketing and service contacts, and nurture relationships through better communication internally and externally. These solutions, however, don't lend themselves easily or often ...
The Internet is still a very dangerous environment for conducting business. Lurking in the cyberspace shadows are criminal masterminds bent on stealing personal information and credit card numbers to further fund their activities. Almost daily, stories involving new worms, phishing scams or large s...
According to a McKinsey & Co. survey conducted in June 2005, leading B-to-B companies that conduct collaborative projects with supply chain partners and end customers increase their revenues and profits by more than 20 percent on average. But joint projects are rare in B-to-B because process cha...
Today's organizations increasingly experience the creep from the general tracking of customer contacts and responses by CRM to the general tracking of marketing activities and their returns by the CFO. Marketers have to look at the bigger picture, at their contribution to the entire enterprise, rat...
As a provider of office furniture to enterprises of all sizes, Haworth, a company with US$1.4 billion in sales to businesses around the world, knew it could benefit by improving its use of e-commerce technology in order to gain efficiency through automation. After all, many of Haworth's customers, f...
What do the most successful CRM implementations have in common? In a global survey designed to find out, IBM Business Consulting Services (BCS) learned that the factors that most impact a project's success are not necessarily the obvious, big-ticket items. The survey, which identified the 16 most cr...
In 1816, Eliphalet Remington II turned to his father's forge and began working on a better rifle. At that time he wasn't worried about supply chains or customer relationship management. But almost 200 years later, his one-man startup is Remington Arms Company, a US$360 million enterprise selling fir...
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