Expert Advice

Although the shadow of the recent recession is still lingering over us, many business owners are moving toward starting an e-commerce business, which can seem like a scary leap to take. However, a reason to take that leap is that the number of consumers shopping online is growing. Recent figures fro...

With global organizations depending on the sharing of sensitive information to support everything from financial transactions to patient care records, many believe they are relying on secure methods to exchange data with trusted partners. However, there is often a significant and alarming gap betwe...

When starting a new enterprise, it's always wise to choose the right form of business. Right off, I should say that it is always wise to have a good attorney and a good CPA to guide you. This article will touch on some major guidelines, but it should be used neither as a tax guide nor as a legal gui...

It was inevitable. With the new year have come indications that, at least to some degree, cloud euphoria is beginning to ebb and is being replaced with perspectives that range from cynicism to realism. It is true that in the past year cloud hype managed to get ahead of the reality. Recent surveys ...

The year is 2025. You're at the Detroit Auto Show. The internal combustion engine is on the decline, and alternative energy vehicles are no longer alternatives. Walking the show floor, you're captivated by two apparently identical vehicles, parked side by side. Both are ruby red. Both have classic l...

Despite economic troubles, e-commerce continued to gain positive momentum throughout 2009, enjoying year-over-year growth rates hitting the mid teens. With no signs of a slowdown, now is the perfect time to consider implementing a domain name strategyto enhance your marketing campaigns and drive mor...

There are currently more than 270 million cellphone users in the U.S., and 82 percent of them never leave home without their devices, according to a recent study. With that many people walking around with mobile phones, it is time to get smart about mobile marketing efforts and engage customers via ...

CRM solutions have a long history of helping B2B marketers achieve greater ROI from their leads. Yet for companies that sell their products and services direct to consumers, CRM solutions frequently miss the mark. A quick Google search for CRM helps prove this: The search returns plenty of B2B produ...

OK, so you finally have your logos, images, message documents and case studies all organized in your new digital asset management system and all is right with the world. Then it happens. You suddenly start getting emails from your sales team that old logos are being used on spec sheets -- but that's...

Cloud computing describes an Internet-based computing infrastructure that has abstracted users and user applications from the underlying computing resources that support them. In concept, cloud computing is functionally different from previous IT architectures in that users no longer need to own, ha...