Expert Advice

As organizations enter 2010, it is no longer sufficient to simply provide mobile devices to employees and expect concrete business value to somehow magically appear. With the emergence of new mobile platforms, the infiltration of individual-liable devices into the workplace and the rapid growth of m...

Most of us are probably familiar with safe deposit boxes -- you know, the secure storage areas that banks and post offices provide to keep things like jewelry and important documents secure. Even if you've never rented one yourself, chances are you're probably familiar with the concept: a safe place...

Many companies are hesitant to adopt the social media movement because of the uncertainty of negative comments or results. The fact is that negative conversation will happen regardless of whether or not you are engaging in social media, so don't hesitate, just jump on the social media bandwagon and ...

As the 2010 Winter Olympics kick off, the games are on everyone's radar, including the cybercriminals who are looking to capitalize on this world event. Spam campaigns featuring breaking news stories filter through to in-boxes faster than ever before, as automated scripts scrape headlines and the te...

It may not seem obvious at first, but the tragic earthquake in Haiti, the historic election that put a Massachusetts Republican in the U.S. Senate and the 2010 Super Bowl all have something in common: the smartphone. During each event, billions of consumers around the globe were glued to their phone...

Anyone who has worked in sales or indirectly worked closely with sales has experienced those curious times when deals that seem to be moving along perfectly suddenly go cold. Was it something you did, something you said, something you failed to do? Inevitably, the question always gets asked "What c...

Transition marketing is an often-overlooked but extremely powerful online marketing strategy that welcomes prospects and optimizes their conversion to customers while increasing the likelihood of a lifetime relationship. By creating a transition window comprising a set period of time and a program o...

Naturally, much is being made of what this next decade will mean for technology and what those technological shifts will mean for all of us, at work and at play. As Bessemer Venture Partners puts it in a recent paper: "The gig is up. Pandora's box is open. Your customers all now know that software d...

New research from Harvard Business School and the Pew Research Center's Internet & American Life Project give new perspective to the social media and social CRM phenomenon and raise a yellow flag for all those people proclaiming social media the second coming. First: Harvard. The Economist ran o...

Today, a retailer's e-commerce initiative extends beyond the online store. In fact, e-commerce typically becomes the central hub of a company's overall digital strategy. Retailers strive to seamlessly integrate the brand into their catalogs and merchandising, and also to weave these components into ...