Expert Advice

As a Disaster Recovery professional, I cannot tell you how many of my clients focus only on the server systems when they do DR planning. Every server must be accounted for, protected, backed up and ready to be brought back online if they lose the physical site that hosts the production system. The...

CRM and marketing systems are all geared toward getting people to buy. After all, the whole point of investing in these tools is to increase top-line revenue. At least, that's the argument we make to our bosses when we seek to implement them. Those tools are getting better all the time, and one area...

There is a new mindset is pervading the world of digital assets, particularly in a cost-conscious economy. Organizations are looking to maximize the value of all their digital assets, both to reduce up-front costs and to increase ROI. Back in its early days, "Saturday Night Live" spoofed a real comm...

Designing company websites has evolved into an art form, and much attention is paid to selecting the appropriate colors, using the right graphics, and making sure the content best reflects the corporate messaging and brand. These are absolutely areas of importance, but often companies design their w...

The revolutionary changes in the buying process mean that the sales process seems to be shrinking while the marketing cycle is growing. How do we then stay engaged and determine when the time is right to strike? We need to get involved early -- when the buying process begins -- by providing educat...

Complicating the global financial crisis are many potential short and long-term impacts on B2B markets, particularly in the market where my own operations are based, China. From one perspective, the crisis could turn out to have been a good thing for small businesses, forcing them to become more eff...

More than ever before, project managers are looking to technology help mitigate the risk of project failure. According to a recent list of Top 10 Project Management Trends, "the implementation of new PPM solutions [in 2010] will soar. Program and project managers, under pressure from senior manage...

If I wanted to hack your e-commerce business, I'd have your help. It's a fact that no one runs a business from one location (or one computer) anymore. In today's world, work gets done everywhere -- in offices, in homes, in hotels, at airports, and while sipping mocha and siphoning Internet connectiv...

Recovery point objective metrics are commonly defined as how much data a system can afford to lose without endangering business processes. Let's face facts: Some applications require zero-data-loss protection both within one site and between sites. These applications move millions of dollars or pot...

As a marketer, you need a control panel to make decisions. The world is moving faster and faster every day, enabling literally billions of interactions about your company and products around the globe. What you need is real-time intelligence. The term "real-time" used to only apply to Wall Street an...