Expert Advice

Love it or loathe it, there's no arguing that the adult entertainment industry has been at the forefront of technology throughout the growth of the Internet. The adult industry operates on a shoestring and has figured out how to deploy secure and scalable sites on the cheap. We'll take a cue from th...

The last two years have been rough for many sales and marketing departments: Head counts have been cut, goals have increased, and the emergence of technology has boosted expectations. Those are recent issues, but the issue that persists is that sales and marketing are still too often working at cros...

Most technology buyers understand that system capabilities represent only one part of the buying decision. Service after the sale, ease of doing business, and a commitment to meeting customer needs are also critical in selecting the right technology partner. Most vendors talk a good game when it com...

As businesses worldwide increasingly focus on e-commerce as a vehicle for driving new revenue streams, most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management activities with online vis...

Do you want to close more sales? Do you want to sell more to existing customers? Do you want to get closer to your users online so you can know what they are thinking? A virtual agent could be an effective way for you to do all of the above. What is a virtual agent? Technically, a virtual agent ...

Today's fast-paced business environment requires that employees have access to information where and when they need it. Organizations, however, struggle to ensure that employees have just enough access -- not too much, not too little. Inappropriate access is extremely common, and it can lead to detr...

Building better relationships with customers is an ideal that's not limited to any one market, community, industry or even country. The basics are the same, for the most part; they involves collecting data and applying it where appropriate to drive sales and customer loyalty. Understanding this come...

Cloud is everywhere -- there is no escaping it! This is actually a good thing for companies having to deal with burgeoning storage and backup costs with no relief in sight. Internet-based cloud services provide a viable alternative for companies looking for an additional location to store their data...

The consequences of providing poor customer service are well known. What is less obvious perhaps is the importance of providing on-target customer experience as a means to boost profitability -- in other words, neither underdelivering nor overdelivering in order to secure optimal customer satisfacti...

Making better business decisions is all about understanding what's happening today and then properly applying that knowledge to improve what will likely happen tomorrow. Because business leaders want this improved power, we've recently seen a resurgence of interest and coverage in predictive analyti...