Expert Advice

Information Technology managers often find themselves between a rock and hard place when it comes to IT budgets. Spend too much and they come under scrutiny; spend too little and they find themselves at the center of frustration and dissatisfaction. Unfortunately, Information Technology is a beast...

Have you ever held a magnifying glass to your computer monitor and counted the pixels one by one? That's the level of detail revealed about your website by search engine crawlers: every word, title, image, meta tag and load time for every page. They know more about your site than you do. What crawle...

Managing a data center is more complicated than ever with the growing sophistication and interconnectedness of enterprise applications, networks and now private and public cloud resources. The challenges created by these interwoven infrastructures are difficult to overcome without the right tools. O...

Since the early 1990s, companies have moved applications development and maintenance work to lower labor-cost countries, to varying degrees. Often referred to as "offshoring" or "outsourcing," this labor arbitrage has had an important effect on businesses' ability to reduce costs of ADM. Although co...

Online consumers are more demanding than ever. They have little, if any, tolerance for website issues, poor site design or longer-than-necessary processes. For organizations with e-commerce channels, this leaves little margin for error. In fact, research indicates that when saddled with an unsatisfy...

If you're responsible for supporting product sales through the retail channel for your client, there is no doubt you're experienced in search engine optimization, search engine marketing, keywords, SERPs, ad banners, click-through rates and more. Most search activities involve either driving a cons...

There is no doubt that the complexity of managing IT continues to grow. Transaction volumes are ever-growing, applications are interwoven with Web services, and workers are adopting the newest mobile devices-du-jour. The impact of social media and the Web continues to vex IT security managers. Then ...

E-commerce continues to experience significant growth. In fact, in 2009, e-commerce sales grew by 5.5 percent to $205 billion. Online retail sales are expected to increase by another 12.7 percent in 2010, according to Javelin Research. While the research proves that e-commerce sales will continue to...

Out there on the branding battlefields, it's simply do or die, as a brand image is either hypervisible or mortally lost in oblivion. Commanding success for any idea on the global scene demands universal e-commerce access that is only deliverable by a cybername identity, as it's the only key to o...

Despite advances in technology, online fraud and payment security continue to be significant issues and cost drivers for e-commerce merchants. Web applications are the leading source of data breaches and account for the majority of compromised data records. The majority of these records contain pa...