Expert Advice

Best-in-class sales organizations that leverage B2B teleprospecting stand out. How? They consistently achieve 90 percent of their sales team quota; they experience at least a 10 percent year-over-year increase in average revenue per sales rep; and they gain an average 7 percent year-over-year improv...

In the holiday selling season, the most frantic and exciting time of the year, it's a good time to put aside your marketing plan and your email strategy and just blast out mailings to everyone you've ever had on any list you've ever put together. Right? Wrong. What we just described is a mistake tha...

It's been more than a decade since the publication of the The Clue Train Manifesto -- a business classic, well ahead of its time. Rich with both insight and foresight, it still amazes me that it was written before Twitter, Facebook and YouTube -- and, as business leaders, as marketers and as technol...

Over the past several years, as enterprises have been deploying voice over IP with more frequency, many have learned that the first step in the VoIP lifecycle process should be a complete assessment of network readiness. This is just one of the common stumbling blocks that organizations will want to...

Social CRM is quickly transforming from a concept to a reality. However, because of the diverse nature of customers and the broad range of options they have among social media channels, the best practices for capitalizing on Social CRM vary from segment to segment. That means some industries may hav...

As we should probably realize by now, not all tasks are created equal -- especially when it comes to making mistakes. For most of the things we do -- from brushing our teeth to typing an email -- making a mistake is usually relatively innocuous. Sure, we might have to clean a bit of the toothpaste ...

Businesses decide to invest in ERP systems for a number of reasons, but it all boils down to one main benefit: profits. ERP systems streamline data processes and eliminate waste to create the most efficient company possible, leaving more room to get things done and turn a healthy profit. There's no ...

As companies turn to cloud computing for its benefits -- including economies of scale and increased productivity -- concerns often arise around security. The idea of storing critical business data on a third-party server to which multiple tenants have access could be fraught with danger if not prope...

The new Internet is full of extraordinary companies that looked at the market from a different angle and created entirely new approaches to the changing Web. Zynga, Amazon, Netflix, Facebook and 1-800-Flowers.com have all seen and seized the massive opportunity of a new Internet driven by social net...

The mobile commerce revolution promises an "anywhere experience" that boasts the ultimate in convenience. U.S. mobile commerce sales hit $1.20 billion in 2009 and will grow to $2.42 billion this year, according to Coda research consultancy. This is great news for online retailers that are prepared ...