Expert Advice

When a good name identity is super-glazed with a good trademark protection plan, there is no reason why it would be hurt by ICANN's gTLD. Executives at companies with great names like "Google," "Sony," "Panasonic," "Rolex," "Microsoft" or "CNN" are not losing sleep over gTLD, but those at some oth...

Fans of "Law and Order," "CSI" and other popular crime shows have seen their fair share of video surveillance tricks -- but have you ever stopped to compare Hollywood surveillance footage to what you see on the 11 o'clock news? In the real world, still images or video from bank or convenient store r...

Even established e-commerce companies find that the right hosting partner can make a difference by performing a gap assessment that addresses specific requirements for application, network, physical and database compliance. Custom vulnerability scripts and software that ensures application, network,...

For more than a decade, B2B firms have used the Internet to publicize their product catalogs. As a result of the rise in consumer sales on the Web and the rapid maturation and adoption of Internet technologies like RIAs and Web 2.0, B2B firms are now rethinking their e-business strategies. At the sa...

Do you know how much money you will lose if your e-commerce site fails for just one hour? What if your site slows down? The more tags and pixels you have on your site, the more likely you are to find out. Tags, or pixels, are pieces of code that are put on your website every time you implement a new...

In a recent article for the E-Commerce Times titled "Is the World Headed Toward a Single Global Currency?" I asked Morrison Bonpasse, the president of the Single Global Currency Association, about his thoughts on currency consolidation. Since then, I've given some thought to how the world's multi-cu...

The development and adoption of e-commerce strategies for established businesses has become a given over the past few years. It seems appropriate to say that we have crossed a line where the question of, "Should a business have an e-commerce strategy?" has been replaced with, "When will a business h...

It has been a wild ride for retailers these past few years. But when we look back, we won't be talking about the economy, the drive for lean inventory, or deep discounting. Rather, we will recognize the fundamental change that occurred was in the shopping process itself. Shoppers are often interac...

The email industry is under a prolonged and targeted attack. Going back almost a year now, service providers and their clients have been the focus of so-called spear-phishing and other intrusions that have resulted in large-scale direct and indirect data breaches. It's scary stuff, and the worst ...

It's long been discussed that marketing and sales need to "get along." But the reality is that marketing and sales actually need to work smoothly together along a defined lead management process. The lack of this cooperation costs companies more than wasted leads. It increases sales costs and reduce...