Expert Advice

For more than 15 years -- since the dawn of the Internet, really -- display advertising has held promise, but it has often underperformed with boring, static banner ads whose value diminished greatly as consumers became trained to ignore them. Today, innovative technologies are pumping new life into...

The prudent CIO sees the need for a quantum level improvement in the way IT delivers services and resources. To survive, IT must rapidly regain competitive strength by emulating the key strengths of external cloud suppliers. The internal IT delivery model has to change from a bureaucratic process th...

By this point in the evolution of e-commerce, most e-tailers know the benefits of live engagement. Website visitors are three times more likely to make a purchase when they have the support of a sales representative. Just as in brick-and-mortar stores, interacting with a knowledgeable person in real...

Some people are considering now buying a home because they realize that residential prices are quite low. They reason that if they don't get into the market now, they might miss the window of opportunity to purchase a home at a deep discount from previous prices. Others are looking to get into the m...

As recently as just a few years ago, consumers had a limited set of research options when they were looking to make an informed product purchase. They may have done a Google search to learn where to buy the product or noticed an advertisement and visited a store to speak with a sales rep about it. F...

On June 20, 2011, ICANN made an announcement to a packed meeting in Singapore that created a global shockwave. With a thousand delegates bearing witness, ICANN released its long-awaited gTLD program, creating new types of domain names with unlimited potential. The application fee per name starts at ...

The recent spearphishing attacks on security firm RSA and on the International Monetary Fund are both suspected of being attacks by foreign powers to steal data that could be used in a cyberoffensive against the United States. In fact, the CIA website and the U.S. Senate were also breached by the ha...

Because of power tools like marketing automation, marketers are able to contribute to revenue in a very measurable way. Expectations are high because of this capability -- like salespeople, marketers are now accountable for making a direct revenue contribution to the top line. They are being aske...

Let's face it: Social engineering -- attacking an organization through deception by "tricking" internal users into sharing inappropriate levels of access -- isn't a topic that comes up very much in most IT shops. This isn't because social engineering is ineffective or because organizations aren't s...

It is extremely exciting to be in the middle of what is arguably the fastest growing segment of the largest growing market in the world right now -- the mobile application ecosystem. Following are the top 10 trends and the top 10 opportunities that I see evolving over the coming quarters and years ...