Expert Advice

What would you do if 100 people visited your website tomorrow and each wanted a different variety of your company's solution? Would you take that information and develop 100 new and unique brochures? No, that would be cost- and time-prohibitive. Now imagine that you can track where website visitors ...

Tablet commerce may be the new kid on the block when it comes to online retail, but as a recent Forrester research poll indicates, many online retailers are seeing that half of their mobile commerce transactions come from tablet devices. Moreover, an estimated 7.6 percent of the U.S. population will...

Whenever I talk about CRM to people who aren't CRM experts, I find the discussion devolving into an examination of the real common denominator in all of this: the human aspects of doing business. The "R" of relationships resonates far more strongly with people than the "M" in management, and for goo...

To borrow from Shakespeare, many companies find themselves asking "to VDI or not to VDI?" The first step to determine if Virtual Desktop Infrastructure is the right solution for your company is to identify exactly what VDI means for your organization. VDI actually encompasses several types of delive...

Most businesses with which I am familiar, especially those of small to medium-size, are so caught up in day-to-day challenges that the only time they take a good look at the health of their business and the timeliness of the filing and payment of certain taxes and levies is when they review their an...

As we round the bend into the second half of 2011, enterprises face a triple threat on the IT security front. These threats won't be easily addressed merely by updating anti-virus programs. Some attacks will be capable of reaching even the security-minded users. Here are three main threats that will...

Although businesses no longer control the conversation with their customers, that conversation has never been more important to pay attention to and to respond to in a coherent and, when possible, personalized way. It's critical to realize that these relationships are a key part of the customer expe...

Retailers aren't investing seriously in mobile platforms right now, and who can blame them? Despite the lofty percentage growth cited by mobile shopping advocates, retailers privately lament anemic mobile conversion rates and report total revenue figures that can kindly be described as "modest." En...

Last month, e-commerce giant Amazon made a foray into the flash sales marketplace. With European flash sales stalwart Vente Privee entering the North American market, and with the tremendous growth of U.S. flash sales players like Gilt Groupe and Rue La La, it's clear that the flash sales sector i...

Under the legacy approach to software development, developers write code, which is then frozen, tested by another group, released and ultimately supported by yet another team again. Under this highly structured approach, large enterprise software applications are typically updated every 6 to 12 mont...