Expert Advice

Online tech support scams have been on the rise for the past decade, as hackers found new ways to trick consumers into providing remote access to their computers in order to steal information. This tried-and-true scam currently relies on sophisticated social engineering, fueled by detailed user info...

Customer service is a big deal in e-commerce, as many customers view it as an important factor in their purchasing decisions. Providing a flawless customer experience is integral to optimizing customer retention -- particularly important with ever-lucrative subscription services.

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so impor...

TECHNOLOGY LAW CORNER

The CCPA May Affect You, So Get Ready

Given the risk of non-compliance, it is prudent for businesses to take the time now to analyze and consider whether the CCPA applies to them -- and if so, what changes need to be made.

Your new salespeople have very specific expectations of how their workday should flow. These 20-somethings want to sign a contract poolside, then post about it on Instagram -- #workingpoolside, anyone? They want to approve a purchase order on the go as they head to post-work Pilates and pizza. They ...

EXPERT ADVICE

Amazon Rewrites the Conquest Advertising Textbook

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you n...

EXPERT ADVICE

Harnessing Data Lakes for E-Commerce Business Growth

There were 5,524 store closures in the U.S. alone last year. There is no doubt that the retail industry is moving to e-commerce. For mid-sized retail companies, this trend can be a major opportunity to gain market share in their local areas and continue to grow in an industry dominated by Amazon and...

What is the secret sauce of a sales rockstar? While there isn't a single end-all-be-all ingredient, I've unlocked some tricks of the trade for reps looking to rise to the next level.

Holiday shoppers spent more money on online purchases last year than ever before -- a whopping $126 billion from Nov. 1 through Dec. 31. That was a 16.5 percent increase from the previous year. If the steady upward trajectory of online holiday spending is any indication, 2019 promises to be another ...

Are AI data center buildouts happening too fast?
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