Expert Advice

In 2008, researchers were touting the defeat of the Storm worm -- the most notorious example of the malware category that self-propagates through remote exploits, email, network shares, removable drives, file-sharing or instant messaging applications. Some would argue that despite the name, Storm wa...

On paper, the affiliate market appears to be among the most lucrative marketing channels. At its core, it is a revenue-sharing model among a network of Web sites or partners that receive a cut of the sales of any products that they promote. In reality, though, using an affiliate network to drive sal...

"Not to beat about the bush, but the budgeting process at most companies has to be the most ineffective practice in management. It sucks the energy, time, fun and big dreams out of an organization. In fact, when companies win, in most cases it is despite their budgets, not because of them." These a...

From time to time, attorneys ask me to act as mediator in a situation where partners in a business are not getting along. My experience has been that partners act more like a team when they are struggling together to make the company survive. But surprisingly, the business is usually quite profitabl...

It's not news that industry leaders in many markets are rushing to join the "earth friendly" revolution. Their "green" initiatives range from new eco-friendly products, such as paper towels made of recycled paper, to corporate programs promoting community involvement, such as Dell's "Plant a Tree fo...

The mobile Internet is fast becoming mainstream. One reason is clearly the growing prevalence of high-end handsets that are less telephones than they are entertainment centers, fashion statements, and content-consumption vehicles. And every bit as important as the devices are the all-you-can-eat dat...

Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Marketers are increasingly responding to the accountability found in digital marketing, placing their budget toward efforts that they can clearly measure against. Put SEO under this microscope, and it c...

Data centers and headquarters have made up approximately 90 percent of the value in many recent asset sales on Wall Street. For example, Lehman Brothers sold its assets to Barclays for $1.75 billion, 86 percent of which was for the data centers and headquarters alone. The fact is that a company's he...

Without a doubt, major brand name identities will be arriving at the precipice where they will be lined up for a freefall from grace; some will fall, and some will have a parachute. This scene will be repeated all over the world, with new ultra-modern-cyber-age-branding-platforms being structured as...

The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it's clear that small online retailers will face an uphill battle over the next several months. The good news is, e-commerce may be the on...