Expert Advice

The traditional process for sourcing creative work contains significant risk for the buyer along with the potential for wonderful reward in the form of great design. The typical risks are threefold: first, finding and working with the right designer for your project; second, the inherent limitations...

Identity theft has had a crippling effect on more than 9 million Americans, according to the Federal Trade Commission, and businesses that collect or hold identifying information report millions of dollars in annual losses as a result of these crimes. New identity theft regulations for creditors -- ...

Folks in IT tend to ask a lot of questions. We're a curious breed by nature. In fact, we have to be. Change comes about so quickly in our industry, technology moves so fast, and our businesses adapt so fluidly that we have to ask questions just to keep up. Some might even say that a healthy curiosi...

You've launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what's working -- and what isn't -- doesn't have to be overly complicated. If you set a clear, reasonable objective and have a syste...

As I watch the world economy spiraling downward, I thank my lucky stars that I happen to work in one of the few industries that is expected to grow despite the downturn. Nonetheless, online retailers are going to face slower growth than we were all predicting even a few weeks ago, and the industry i...

More is better, right? Wrong. In "The Paradox of Choice: Why More is Less," Barry Schwartz explains how too many options actually cause more psychological distress than good. And nowhere is the overabundance of choice more prevalent than the Internet, where any given Web site can present us with an ...

There's little room for error if your company decides to make the transition from a provider of on-premise solutions to a service provider via cloud computing. If you don't take the time to develop reliable services that match the reliability of your on-premise offerings, your credibility will suffe...