Expert Advice

The holiday shopping season is rapidly approaching, but optimism is fading for many online retailers, with sales growth expected to trend negative through the remainder of the year. As frugal shoppers continue to cut back on discretionary spending, retailers have responded with deep discounts and s...

Network forensics is the capture, storage and analysis of network traffic. You might also hear the term referred to as "packet mining," "packet forensics," or "digital forensics." Regardless of the name, the concept is the same, with the objective to record every packet and the data it contains movi...

One of the most important ways marketers can differentiate their offerings in today's unique selling environment is by creating a remarkable customer experience. One step toward achieving this goal is to ensure they have a single database that is tightly integrated with their CRM system to capture i...

Less than 20 days until Cyber Monday. You've got staffing queued up. Your warehouse is full. Your shipper is standing by. But have you considered what will happen on your Web site after a flood of qualified buyers click on the irresistible and precisely worded ad for your product or service? You've ...

It seems like it was just yesterday that talking on a mobile phone made you cool. You were obviously important, walking around with the confidence that you could be reached at all times. Well, times have certainly changed. Roughly half the planet's population -- over 4.1 billion people -- now pay fo...

The majority of global markets are growing significantly faster than the United States. Bill Gates has even stated that in the 21st century, a business must use e-commerce to survive. In this economy, thinking outside the proverbial box and expanding a company without taking on significant overhea...

Customer relationships are damaged when companies hear too late about customer concerns or issues to do anything to repair them. Even worse, many crucial concerns aren't being heard by the right people at an organization. For example, are managers aware of which customers are unhappy? Did an employe...

Data migrations these days have become a necessary evil in every IT environment. The rapid rate at which hardware and software becomes outdated, coupled with a need to save costs by taking old assets off the books as soon as possible, means that data migrations are something no one can avoid. Vendor...

Fraud prevention, in its many layers and forms, is one of the most important services that can be provided to e-merchants. With each passing year, fraudsters become more experienced and new forms of fraud are developed. What is different in recent years is that we have been dealing with an economic...

Forecasts for the magnitude of online micro-payments can whet the appetite of any profit-minded businessperson. However, cracking that code is more complicated than one thinks. There is little question as to whether sub-US$5 products can be sold in mass volume, but the lynchpin to opening the floodg...