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What’s the best way to ensure your investment in a new CRM pays off? For a start, the CRM you choose should consist of applications and functions which have been designed from the ground up to work together.

Using data from your CRM and other sources, you can optimize your customer journey, reducing leakage, cutting bounce rates, increasing satisfaction and boosting conversion rates. Here are Zoho’s top tips for effective customer-journey planning and optimization.

Virtual or hybrid work environments are likely to become standard fixtures for organizations. Knowledge management will play and imperative role, as the need for collaboration and the ability to share and find organizational information virtually, and at any time, only increases.

Automation is the key to future-proofing a company’s customer service journey. Oracle’s innovative solutions solve two inherent stumbling blocks with turn-key effectiveness. One is providing effective customer service by having the ability to respond to every customer’s unique issu...

Businesses across all industries are competing in the experience economy. The best way to stand out from the competition and retain customers is with optimal customer experiences, according to cloud technology firm Oracle. While this sounds simple, differentiation is a daunting task for many busines...

Cybersecurity and digital forensics are instrumental in creating effective defense, analysis and investigation of cybercrime. While both focus on the protection of digital assets, they come at it from two different angles. Digital forensics deals with the aftermath of the incident in an investigator...

Marketing professionals play a big role in helping businesses succeed by building brand loyalty. Recent studies have shown that over the last 19 years the average human attention span has fallen from 12 seconds to eight seconds. Sure, four seconds less doesn't sound like much, but for marketers, thi...

Utility bills can get astronomical in the summer and winter. You can reduce those costs and your carbon footprint by signing up for Arcadia Power. Accessible to anyone who pays an electric bill, this service monitors the energy market for you, giving customized clean solution recommendations that'll...

As the way we work changes, the degree of literacy required for some occupations is already shifting. It's anticipated that in the next five years 90 percent of the workforce will require at least basic computer skills, such as using email or company software. In the next 2-3 years, over 50 percent ...