Social Media Marketing

When it comes to an appetite for data, social media outfits are the most voracious, according to a recent study released by cybersecurity company Clario Tech. The analysis of nearly 50 of the world's biggest brands found that Facebook collects more than 70 percent of all the data it can collect lega...

The restrictions forcing people to work and shop from the confines of their homes accelerated an already advancing e-commerce market that was years in development. As a result, the pandemic has created a case study for e-commerce and retail of the 21st century. Moving forward, this holiday shopping ...

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strate...

Facebook has set up American Edge, a political advocacy group for the high-tech industry, which is drawing scrutiny from United States lawmakers. American Edge will fund ad campaigns and studies by academics to push its efforts. Facebook is working with a diverse group of stakeholders to build suppo...

Does your customer relationship management strategy have what it takes to reach Generation Y? It's estimated that by 2021, an additional $394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S. As companies grow and technology evolves at a faster-th...

Reddit has launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and desktop versions. One third of the more than 430 million monthly active users visiting Reddit's 100,000-plus communities view the Popular feed every day. The Trending Takeover ad unit is in the second s...

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

Can social media be saved? Can democracy be saved? The first question may seem less compelling than the second, but to some very worried observers, they are intimately entwined. Social networking -- on Facebook, Twitter, YouTube and a host of other online networks -- is the root of all current cultu...

There were 4,521,480,071 Internet users as of Dec. 1, 2019. A month later it was closer to 5 billion users. A decade ago there were fewer than a billion social network users. That's worldwide. That user growth has been a leading indicator of the rise of alternative social networking platforms. Marke...