Social Media

Social media giant Facebook has a new name -- Meta. "From now on, we're going to be the metaverse first, not Facebook first," CEO Mark Zuckerberg said at the company's Connect 2021 conference when announcing the corporate name change. The new name reflects his view for the company's vision of the me...

Facebook is putting its plans to launch a version of Instagram for kids on hold. The move comes following a report in the Wall Street Journal that Instagram is harmful to young people and congressional pressure to scrap the project. Although Instagram is putting Kids on hold, Adam Mosseri, the head ...

The term "social commerce" is the trend du jour for marketers, yet there's confusion in many circles about what that really means. Some people equate social commerce with capital-I "Influencer" marketing. Others think of social commerce as the process of marketers reaching consumers directly via soc...

Trust in sources that we depend on for business and personal decisions is critical. A platform that aggregates opinion and news should be held to the highest standard of trust and honesty. Last week we heard that Facebook's moderating system XCheck gives special privileges to some celebrities and po...

YouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. During the 11-month period between August 2020 and June 2021, TikTok's Android app has surpassed YouTube in the United States in the average monthly time...

This year's back-to-school season is a true "Back to School!" that's driving increased spending and demand for clothing, school supplies, computers, athletic equipment, and other products. To successfully navigate the chaos, shoppers will turn to reviews from their peers who have first-hand experien...

For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible an...

Cancel culture and politics aside, one of the more brutal threats lurking in the shadows of the internet is the slander industry. All too often, unsuspecting people become victims of websites that promote slanderous, often unverified information about individuals. This false and vilifying informatio...

The post-pandemic era is bringing many changes to how the marketing industry interacts with messaging strategies and how marketers work. Chief among these changes is the technology they use and the frequency with which they visit company offices. But one essential industry staple is not changing. Th...