Mobile

Remote work appears to be here to stay. More than 25 million work-from-home jobs could be created in non-technology industries in the coming years, according to a report from Upwork. Professional services are involved in essentially every part of the economy, which means that there is widespread pot...

Most businesses today that want an app have an app. But having one is not the entire process. The app maker and the business behind the mobile application still need to get it to actually work effectively. Because more people are using apps, many businesses are focusing on the bells and whistles to ...

Phone and email, traditionally the most common ways of contacting customer service, are being used less and less by consumers as digital channels rise in popularity.

Many digital marketers spend too much on targeting an already loyal customer base rather than tapping into new streams. Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, has a plan to help advertisers reach consumers that would not normally buy their produc...

With most workers continuing to work remotely, CRM has become an important tool for managing relationship risk. Financial firms have to deal with market and operational risk, consumer retailers have to focus on supply chain risk, and all companies have to keep an eye on economic risk. Relationship r...

One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts. For retailers wh...

Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation...

As the pandemic continues to keep shoppers out of brick-and-mortar stores, new shopping behaviors continue to include smartphones to nudge products into consumers' digital shopping carts. CRM Buyer discussed with Dennis Reno, SVP and head of customer experience at Cyara, how mobile CX is influencing...

A new mobile processor announced by Qualcomm Technologies is expected to spawn a wave of economically priced 5G smartphones. Kedar Kondap, vice president for product management at Qualcomm maintained in a statement that the Snapdragon 480 5G Mobile Platform will exceed OEM and consumer expectations ...