Exclusives

Theresa Payton, CEO of Fortalice Solutions, is one of the most influential experts on cybersecurity and IT strategy in the United States. She is an authority on Internet security, data breaches and fraud mitigation. She served as the first female chief information officer at the White House, oversee...

"The reality of relationships is that people buy from people they like, know and trust," said Nimble CEO Jon Ferrara. "In the old days, before we ever engaged in selling, we made a connection by looking at books, things on the shelves, that kind of thing. Today, we're doing that more and more electr...

"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to un...

If you want to boost sales performance, "there are a few things to think about," said Optymyze SVP Arturo Bentin. "One is, what behaviors are you trying to drive? When you're talking about sales performance, you're talking about a lot of things. You need to think about the metrics and the tools you ...

"If you think about Internet threats like phishing and botnets and malware -- all of those start with a DNS -- a domain name system. And so every kind of nefarious act leaves footprints and fingerprints in the DNS. That's something that cannot be faked," said Farsight Security COO Alexa Raad. For ex...

"Everybody's using technologies like artificial intelligence, predictive analytics, marketing automation tools, search engine marketing and lead analytics tools," said Michelle Cirocco, head of global marketing for Televerde. "We're using all these tools and technologies to identify who we should co...

"There's a gap in performance across B2B selling, because buyers are innovating faster than sellers are getting better at selling," said Miller Heiman CEO Byron Matthews. "Sales enablement's function is to try to close that gap. It's not sales operation ... . It's more strategic, in terms of trying ...

One of the top current trends in the CRM space is that AI offers "the ability to gain insight, and the most important example is visitor tracking," said Dimitri Ahkrin, president of CRMDialer. "That's a big component -- knowing how in real time to react to something a prospect is doing on a site. It...

"By using gender-neutral terms, we might change people's minds about what jobs they're qualified for and have a chance of getting. Getting rid of gender-biased terms helps level the playing field," said Heather Reed, VP of business development for G2 Crowd. "There are different phrases that we use a...