Online Advertising

In the ongoing argument about whether the government should pass laws to prohibit companies from tracking Internets users' browsing habits, one voice has been conspicuously absent -- the voice of actual Internet users. Both the government agencies and public advocacy groups that have been pushing fo...

The U.S. Commerce Department's proposed federal Internet privacy rules are a giveaway to data collectors, according to some consumer groups. Other critics say they could spell the end of the free Internet. The Commerce Department wants to create an online privacy bill of rights and a code of conduct...

We've been hearing a lot lately from people who think it's time to start policing the Internet. Last week, the U.S. Congress began holding hearings to determine whether it should outlaw the practice of tracking Internet users' browsing habits. Meanwhile, the European Union started exploring the poss...

Microsoft announced Wednesday that it will add a "do not track" option to the next version of Internet Explorer 9 when it is released in 2011. The Tracking Protection feature is a privacy tool designed to help keep third-party websites from monitoring users' Web behavior by letting users filter cont...

Facebook brushed itself up with a new makeover Sunday, this time focusing on the layout of members' profile screens. Users' profile pages now begin with a snapshot of information about themselves and feature recently tagged photos of the user. Facebook users can list their activities and include fri...

Google is tightening its copyright and piracy protection procedures, instituting new measures that will facilitate Digital Millennium Copyright Act takedown requests and will better oversee search advertisers that use copyrighted or trademarked terms. Specifically, Google will roll out four changes:...

The bones of a plan to balance consumer privacy and businesses' need to gather data online was aired yesterday by the Federal Trade Commission and was greeted with both praise and criticism. In a 122-page preliminary report, the agency called for any company collecting or using consumer data that ca...

As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that. Briefly, retargeting is a marketing response triggered when a consum...

As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that. Briefly, retargeting is a marketing response triggered when a consum...

As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that. Briefly, retargeting is a marketing response triggered when a consum...