Loopholes in the rules governing advertising for stimulant medications should be closed, according to a report released Monday by the Center for Data Innovation.
Retailers must understand the buyers they'll be meeting in the store, online, and over the phone. Each group knows what they want and is not shy about saying when sellers do not meet those expectations.
Inflation woes and a looming recession did little to dampen online shoppers’ enthusiasm on Cyber Monday, according to figures released Tuesday by Adobe Analytics, a tracker of seasonal e-commerce activity. Adobe estimates online shoppers spent US$11.3 billion on Cyber Monday, a 5.8 percent inc...
With no centralized auditing system for vendors available within Amazon's inner sanctum, sellers are left to their own resources to seek redress from Amazon's questionable charges. Chargeguard wants to change that inequity.
Streaming video content from non-mainstream providers might make you an unwitting target of content piracy. If you get a bargain pricing offer, you risk becoming the victim of scammers and hackers, losing personal data, and having your financial assets stolen.
Building emotional loyalty with customers and employees might be the secret to long-term business success. One way a brand can measure emotional loyalty is to use tools such as customer analytics, which measures customer sentiment.
The accounts can be used to run multiple pages and ad campaigns, creating new opportunities for online scams, disinformation, and election interference, according to the investigation by the Tech Transparency Project, a Washington, D.C.-based information and research organization that focuses on the...
Among the many challenges retailers face, customer-related concerns appear to be the most pressing. The best way forward for retailers is to focus on integration and automation.
Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.