Online Advertising

If you're responsible for supporting product sales through the retail channel for your client, there is no doubt you're experienced in search engine optimization, search engine marketing, keywords, SERPs, ad banners, click-through rates and more. Most search activities involve either driving a cons...

Facebook has introduced another new product to keep its 500 million user base engaged -- Friendship Pages, a new element to a Facebook page that displays content and connections shared between two friends. The page may contain photos in which they've both been tagged, wall posts, comments exchanged,...

The personnel shakeup taking place at Digg offers an example of how difficult it can be for a social media site to make the transition from a popular online destination to a profitable business enterprise. In addition to losing its top sales and finance executives, Digg is reducing its total workfor...

Google is actively negotiating with the big-three television networks and Hulu to unblock access to their programming to users of its new Google TV service. News Corp.'s Fox has not blocked programming but is considering the move. There have been reports that CBS content can be viewed, noted ITIC pr...

Over the last few months, several news articles have reported on the collection and use of information gathered from consumers as they visit certain websites, often without their knowledge and consent. These reports have attracted the attention of Congress and may result in legislation governing the...

Shopping continues to shift to the Web. With all the growth in e-commerce, retailers are focusing their efforts on better online merchandising, cross-channel integration and personalization to fine tune their sites for better conversion rates. In addition, many of the best e-commerce retailers are t...

Twitter Cofounder Evan Williams has stepped aside as CEO and placed Dick Costolo, the man he hired as chief operating officer, in charge of the company as it works to build its business model. "I am most satisfied while pushing product direction," Williams wrote in a blog post announcing his decisio...

AOL went on a buying binge this week. It made headlines with the purchase of the TechCrunch blog network, but on the same day it also bought two promising startups -- Thing Labs and 5min Media. Thing Labs makes Brizzly, a Web-based program that allows people to manage their social networking on Twit...

After resisting pressure from advocacy groups and attorneys general for more than a year, Craigslist has decided to permanently remove its adult services section from its online classified ads in the United States. Elsewhere around the world, the section will remain live. The site closed the section...

Twitter is revamping its Web page so that users will actually stay on the site. With its reliance on 140-character messages that typically link to other content, Twitter's model was tailor made to send users elsewhere. The design changes and new partnerships with content providers are meant to keep ...