Online Advertising

When Google settled with the U.S. Department of Justice for $500 million over accusations that it allowed Canadian pharmaceutical companies to illegally place ads on its network, it may have thought its troubles with this issue were over. It was wrong. A shareholder has filed suit against the compa...

Internet radio service Pandora announced its first results as a publicly traded company on Thursday. Quarterly revenues totaled $67 million, 117 percent up year over year, and listener hours hit a new high of 1.8 billion, up 125 percent YoY, Pandora said. Advertising revenue more than doubled, from ...

Google has agreed to a $500 million settlement with the U.S. Department of Justice for allowing online Canadian pharmacies to place ads through its AdWords program targeting consumers in the United States. The ads resulted in the illegal importation of controlled and non-controlled prescription dru...

A social network makes changes to its privacy policy. Shortly thereafter, users are shocked to see their names and photos appear in in-house ads. For example, an ad promoting the services of a local printer might include the faces of three "followers" of that particular company. Is this Facebook pri...

For more than 15 years -- since the dawn of the Internet, really -- display advertising has held promise, but it has often underperformed with boring, static banner ads whose value diminished greatly as consumers became trained to ignore them. Today, innovative technologies are pumping new life into...

As recently as just a few years ago, consumers had a limited set of research options when they were looking to make an informed product purchase. They may have done a Google search to learn where to buy the product or noticed an advertisement and visited a store to speak with a sales rep about it. F...

Consumers are clearly intrigued by Google+. Following closely on their heels are companies, eager to tap what looks to be the next big trend in social media. Indeed, companies are waiting with bated breath for more details about what Google+ means for them -- that is, what advertising vehicles will ...

Google was notified by the Federal Trade Commission on Thursday that a broad formal investigation will be launched. Google respects the FTC's process, it said in a blog post, and will be working with the agency over the coming months. The FTC's Bureau of Competition reportedly will issue subpoenas t...

Yahoo CEO Carol Bartz and company board members addressed investors Thursday at the company's annual shareholder meeting. Despite majority support for Bartz and other board members, a certain level of discontent was palpable among investors, and one particular shareholder called for an end to Bartz'...

Google announced Monday it's moved to buy online advertising company Admeld, another purchase in what appears to be the search engine giant's move toward the display ad market. Neither company disclosed the cost of the purchase, but reports suggest Google paid about $400 million to acquire Admeld. W...