Online Advertising

Facebook, which has seen its share prices fall since it went public in May, has disclosed that its user base may contain as many as 83 million illegitimate accounts. Facebook made the disclosures in its 10-Q form, filed with the United States Securities and Exchange Commission on July 31. The revela...

Facebook on Thursday released its first quarterly earnings report since its monster IPO in May. During the period, Facebook reported revenues of $1.18 billion but couldn't turn a profit, losing $157 million, or eight cents a share. Investors weren't happy with what they saw. The company's stock pric...

Foursquare is following up on a feature it introduced last week that layers on new ad functionality for brands seeking to target local customers. Unveiled last week, "Local Updates" lets users keep up with places they like in their Friends tab. Now the social service has rolled out "Promoted Updat...

I've never taken that much notice of my privacy, or lack of, as I've been surfing the Web. However, after recent, obviously targeted advertising directed at me, where the ads blatantly reflected some product research I had just performed, I decided to investigate. Innocuous focused advertising, whic...

Facebook shares fell on Tuesday, as the social network faces problems adding new users in multiple markets. The number of users on Facebook in the United States actually slipped by 1.1 percent, according to a new report from Capstone Investments. Facebook has seen phenomenal growth since its incept...

Yahoo's Q2 earnings, which were publicly released Tuesday, underscore the challenges that new CEO Marissa Mayer will face as she takes over the struggling Internet company. Yahoo brought in $227 million in its second quarter, down from the $237 million it reported for the same time a year ago. Earni...

The hits keep coming for Facebook. The social networking site posted the largest decline in customer satisfaction, according to the American Customer Satisfaction Index. Facebook dropped 8 percent, settling at a score of 61 on a 100-point scale. It is a record low for the social media category and i...

In response to increasingly aggressive ads in free mobile apps, mobile security firm Lookout on Monday released guidelines to protect consumer privacy and security and promote responsibility among advertisers. The guidelines offer mobile ad providers information about how to target advertising, whil...

Yahoo and Facebook are ending their patent infringement lawsuits against each other with a settlement that includes a licensing partnership as well as an expanded content distribution and advertising relationship. The new agreement allows for collaboration on ad campaigns during major media events.

The last time we had a major "social networking" type of effort it was with collaboration, and the poster child for the effort was Lotus Notes. It largely failed -- not because the idea wasn't a good one, but because the company fundamentally didn't understand that the market was being made hostile ...