Online Advertising

The List, a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its line of services. This new feature set joins other new functions the company is building into its core product, such as integration with Moat.com, and a global media content database.

Based on the underperformance of its online services division, Microsoft announced Monday that it would be taking a write-down of $6.2 billion. The non-cash, non-tax-deductible income statement charge for the fourth quarter of fiscal year 2012 is for the "impairment of goodwill" related primarily to...

When Microsoft announced recently that Internet Explorer 10 will have its Do Not Track feature turned on by default, it seemed those concerned about online privacy would hail the move as a step in the right direction. Consumer advocates and other groups had been agitating for such a feature for some...

Facebook recently started running ads on Zynga's website, one of several moves the social network has made recently to expand its advertising reach. Some Zynga users now see Facebook's Sponsored Stories ads, which display certain brands or businesses that those users' Facebook friends have "liked." ...

2012 is not shaping up to be a good year for Facebook. There was its disaster of an IPO, of course. Also, a number of reports have been turning out that illustrate one or another of Facebook's weaknesses. The latest is from comScore, which reported Facebook's U.S. user numbers for May. Compared to i...

Twitter was unavailable to users for significant portions of the day on Thursday. Contrary to speculation, it wasn't due to a hack attack, despite attempts by some groups to claim responsibility. Rather, a "cascading bug" in one of its infrastructure components was the cause for the upheaval, Twitte...

Video engages customers, tells stories and creates brand loyalty like no other medium. As a young entrepreneur, Andrew Angus owned an alternative fuel business. As part of his marketing efforts, he made a brief video explaining the process of making fuel from agricultural residues. The experience ma...

With the upcoming 2012 Summer Olympics, London will be the first city to have hosted the modern games of three Olympics. It will also be the first Olympics to embrace social media, as well as being the first to actually step in and place limitations on how said media can be used. The IOC has no prob...

Microsoft is putting a fresh spin on advertising. Rather than the passive type of advertisements that viewers often zip past after "timeshifting" programming with DVRs, Microsoft's NUads will offer an interactive -- and more personalized -- experience. The software giant has signed up Toyota, Unilev...

Social media giants are teaming up with nonprofit website StopBadware to create the Ads Integrity Alliance, which will counter so-called bad ads and work to create trust within the online advertising industry. Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau announced Thursday t...