Online Advertising

Google is poised to climb past Facebook and be this year's top earner in display ad revenue, according to new research from eMarketer. Google is expected to earn $2.31 billion in display ad revenue this year, a 38.5 percent jump from last year, just ahead of Facebook's expected $2.16 billion in earn...

In an apparent effort to thwart TV show piracy, Hulu Japan, a subscription streaming site, will show episodes of Saturday Night Live mere hours after the show airs on U.S. television. Hulu, which is based in the U.S. but also operates in Japan, struck a deal not with NBC, the network that broadcasts...

Twitter is rolling out new ad-targeting capabilities that will allow marketers to identify and send messages to consumers based on their interests or likes. So, a consumer who has indicated an interest in gardening would be shown ads for gardening and outdoor-living products. There are two different...

It has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device -- say, a website optimized for mobile news while commuting to work on public transportation. Sometimes th...

Real-time bidding will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks Associates, describes the automated process of buying and selling online display advertising in real time, ...

Facebook is integrating sponsored results into its search function as part of the social network's ongoing effort to increase advertising revenue. The ads appear when a user looks for a person, place, app or other item through Facebook's search bar. Advertisers can choose which search terms to targ...

It's not enough to have just a website, or just social media profiles. Businesses need to have both, and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its sit...

Major changes may be in store for Hulu that will loosen up the exclusivity of content on the online video site and pour more ads into the mix, according to a confidential internal memo obtained by Variety. The document discusses the possibility that in September, Hulu owners Comcast, News Corp. and...

While Twitter restricts users to just 140 characters in a single tweet, its developers are limited to just three characters -- namely its "API" -- and it's cracking down on that. Twitter announced Friday that it will further restrict developer access to its API -- discouraging services that tend to ...

By now Facebook must rue the day it went public -- or at least rue its initial offering price of $38 per share. On Thursday, the company's stock closed at $19.88, after hitting a low of $19.69. Early Friday, it hit a new low of $19.01 -- half its IPO value, plus a penny. By mid-day, it had recovered...