Online Advertising

Demandbase is extending beyond its Web analytics and sales roots with a new platform that allows B2B advertisers to target and personalize display ads for specific companies. Demandbase Company-Targeted Advertising, which has been incorporated by Eloqua within its own marketing automation applicatio...

Investors sent shares of AOL sharply higher after it reported higher-than-expected earnings and growth in advertising revenue. The company reported a third-quarter profit of $20.8 million, or 22 cents per share, on revenue of $531.7 million. That beat expectations of $521 million and marked a turnar...

Google and Rosetta Stone reached a settlement in a trademark infringement case this week, ending a three year legal battle with a promise to work together to fight the misuse of trade names. In a 2009 lawsuit, Rosetta Stone claimed that Google allowed rival language software companies to use Rosetta...

Mojiva has rolled out Mojiva Tab, a new mobile ad network for tablets only, as advertisers flock to this hot piece of digital real estate. In 2011, there were an estimated 3 million tablets on Mojiva's mobile ad network. By January 2012, that number had increased to 25 million. As of June 2012, the ...

It isn't too hard to see what Facebook users Like, but on Thursday reports surfaced online about something few if any users would find likeable. It appears that sending links via private messages through the social network results in extra Likes for the link targets -- never mind that the link you'...

Microsoft is moving deeper into a strategy of content generation as part of its launch of Windows 8. The company is planning to create a news organization that will provide MSN.com with a steady stream of original content. As it releases its latest operating system designed to help it compete in the...

Discussions on Facebook's IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully monetized, is investing in Facebook commerce a boom or a bust? The real discussion is not about Facebo...

As promised last month, Facebook is beginning a purge of so-called fake Likes from its social network. These are Likes that have been generated by malware, fake accounts or bulk purchase services. When Facebook announced its initiative last month, it theorized that less than 1 percent of Likes on an...

If Twitter were a child, it would be the last one at the dinner table, eating its food on its own schedule -- never mind that everyone else had finished. To wit: Not too long ago it was still resisting pressure to roll out advertising until it was good and ready. Now, that same stubbornness is on di...

Facebook came under fire again on Monday as a privacy advocate called for the Federal Trade Commission to investigate the social network's relationship with data marketer Datalogix. This wasn't just another instance of what have become typical privacy concerns with Facebook. The latest call came fro...