Online Advertising

The FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word "ad," as obvious disclosure now must be included with all commercial speech. Is the link you're tweeting from an employer? A client? ...

Microsoft has launched an ad for Nokia's Lumia Windows Phone, presumably with the goal of neutralizing competitors enough to make some inroads in the hot mobile market. The ad is clever and funny enough to accomplish it -- depending on how well Apple and Samsung fans handle the ribbing against their...

Twitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis' Starcom MediaVest Group, one of the world's largest advertising agencies. Starcom's top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising s...

Internet advertising experienced double-digit growth in 2012 for a record $37 billion in revenue, according to a report this week from the Internet Advertising Bureau and Pricewaterhouse Coopers. The largest increase was in the second half of the year, where both the third and fourth quarters topped...

Thanks to its agreements with big data providers, including Acxiom, Epsilon, and Dialogix, ads on Facebook should become more relevant, if not personal. Advertisers and agencies can now drill down into more than 500 groups to target an audience for their ads.

One of the largest denial of service attacks in the history of the Internet didn't take rocket science to execute. The offensive was conducted over several days last week after the anti-spam group Spamhaus placed a Dutch hosting service, located in a former NATO bunker, on a blacklist reserved for s...

Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mob...

As initial public offerings go, Marin Software couldn't have asked for much better than its Friday debut on the New York Stock Exchange. Late Thursday, it priced its stock at $14 per unit, higher than the anticipated range of $11-$13. Then it sold 7.5 million shares -- half a million more than origi...

Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommen...

North Korea is the suspected perpetrator of a hacking attack that knocked out a trio of South Korean broadcasters and two major banks on Wednesday. South Korean officials in the capital of Seoul traced the attack to a server in China, something that meshes with previous attacks by North Korea. The a...