Online Advertising

Proposed changes to the popular Mozilla Firefox browser that would block third-party cookies have sparked the ire of the Interactive Advertising Bureau, which claims the move will hurt how small businesses use ads to attract customers. Mozilla's proposal will let users give their permission for the ...

The Federal Trade Commission released its updated Dot Com Disclosures guidance on Tuesday, emphasizing the requirements for advertisers targeting mobile devices. In short, the rules that apply to ads in newspapers, radio and television also apply to mobile devices and social media. The update is th...

Facebook unveiled its new look this week, providing bigger photos and more links in users' News Feeds, along with additional ways to view specialized streams based on topics of interest, such as music. This is apparently an attempt to corral all the random musings and disjointed pictures users are a...

Facebook has flatly denied the suggestion by a New York Times columnist that it might be gaming its own system -- that is, that the way it pumps up views of fee-based promoted posts could be by limiting the sharing of ordinary posts. "There have been recent claims suggesting that our News Feed algo...

Demandbase has incorporated a new filter in its Demandbase Company-Targeted Advertising platform. The filter, called "Technology Targeting," lets users target and personalize display ads based on the technology they use. In other words, users can now include the specific criteria of 'technologies us...

Facebook users will soon see ads in their feeds that are more specifically targeted to what they like and where they've shopped -- both online and offline -- thanks to a series of agreements with data companies announced Wednesday. The agreements expand the social network's Custom Audiences program ...

For the past several years, the money spent on online advertising has grown at the expense of other media platforms. That trend will probably continue, suggests a new report released Monday by the Interactive Advertising Bureau; it finds that brands will benefit from a 15 percent shift from the TV a...

HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard. This is a significant step for HootSuite's users, ...

Microsoft has made its new Outlook.com email service generally available, following six months of receiving and incorporating user feedback. The service is ready to scale to a billion people, the company said, and Hotmail users will be shifted over to form the core of that base. The preview attracte...

Facebook is allowing users with a little extra money to promote the status updates, photos or videos of a friend on the social network, according to multiple media reports. The world's largest social network uses certain algorithms to determine which posts get the most traction on Facebook. Users ar...